Your website is a tool that provides your event a means to:

• gain credibility
• market itself
• disseminate the majority of information about it to a large group of people
• have people contact you
• have donors support you
• have climbers register

Your website can also be:

• a way to donate to your event
• a means to create a custom registration confirmation page for your climbers / volunteers after they complete their registration process
• a way to purchase climb merchandise
• a means for which event planners can login and access specific files and documents

In general your website should be:

• easy for the visitor to navigate to the information that they are looking for
• simple, clean and professional
  • Your homepage should
    • may change throughout the year depending upon the main focus
      for example: climber registration, seeking partners/sponsors/volunteers
    • contain a few simple links to that information via icons and/or a navigation bar at the top
    • contain information that at least 75% visitors are looking for
    • be up to date 100% of the time
    • capture the essence of your event - peferably with pictures
  • Your homepage should not be cluttered by containing lots of text, icons etc